The use of videos by YouTube influencers and personalities to promote a certain product or business is known as paid YouTube video promotion. For a YouTuber who has a sizable following and is familiar with the tastes of their target audience, paid product placement on YouTube might be quite lucrative. 

Following, we’ll examine a few advantages of paid YouTube video promotion: 

• Increased Traffic 

Working with a well-known company might increase your fan base and attract customers you wouldn’t have otherwise. It is especially true if the company wants you to tell your group about their product. 

• Greater Engagement

Improved engagement would result if you paid to promote YouTube videos that are well-liked by your audience or that could be useful to them. They would be able to relate to you better and usually start engaging with your content much more regularly. 

• Increased Income

 Many YouTubers that participate in product placement campaigns receive payment in some way, whether monetary or gifts. On the other hand, paid product placement increases channel traffic, which could result in more passive income.

How to Promote a YouTube Video using Paid Promotions?

Now that we’ve finished discussing the various avenues for promoting your YouTube channel. Various issues may be weighing on your mind. Here are some practical recommendations for promoting your own YouTube videos successfully:  

• Create Video Titles With Keywords in Mind 

Increase the number of natural views by targeting the right keywords with your video content. When using the keyword planner, select YouTube search from the menu on the far right to see how popular a keyword is. 

• Use Specific Tags 

YouTube tags assist the algorithm in establishing what viewers can expect when they choose to watch your video and help identify the content of your video. These should effectively convey the main points of your film, along with its title and description. When discussing how to increase the visibility of YouTube videos, tags play a significant role. 

• Work on the content of your videos.  

Your YouTube material should add value to your viewers’ lives, whether by teaching them how to do or understand something or by maintaining their attention and engagement. Make the Youtube content of a video worthwhile before spending money on its promotion. The number of views on your future subscriber and view count will rise if viewers find your videos worthwhile and return for more. 

• Create the Best Possible Thumbnail Image 

The video’s thumbnail image can work wonders for increasing your YouTube views, whether it flashes on other social media networks, the suggested videos section, or the organic results page. If your film features close-ups of faces, utilize high-quality images and readable, attractive typography to attract as much attention as possible. 

• Employ video cards 

You can utilize cards, a hugely popular YouTube optimization technique, to advertise other videos on your channel within the one presently playing. You can create cards that can be utilized for the following tasks: 

• Publish more video content 
• the number of channel subscribers should rise 
• You can increase traffic and engagement by urging people to participate in a poll. 

Use these cards to encourage viewers to check out your less popular content and subscribe to your channel to improve the number of views for your videos. Utilize YouTube statistics to ascertain the precise moment viewers stopped watching your video. Then, carefully place your card in advance to ensure more people see it. YouTube behavioral analytics provides you with various useful data and indicators to help you make the best decisions regarding how to increase the number of views on your videos. 

• Curate the Video End-Screens for Your Content 

After your video, you can include an end screen with all the pertinent information about your channel. Link Video cards to more playlists and suggested Youtube videos and your legitimate website can include for your audience. Tools for optimization can assist you directly or indirectly in enhancing your YouTube views, whether by adding more subscribers or linking your video to other videos.

To add a good end screen to a Youtube video, go to your Video Manager, click Edit on the video, and then opt for End Screens & Annotations. The other features will also be able to be attached at that point. End screens are a fantastic way to advertise your YouTube videos before YouTube’s algorithm suggests other videos with a similar theme. It can cause viewers to stop watching your channel. 

• Create a paid campaign on YouTube. 

YouTube marketing has progressively moved toward being pay-to-play for those with a budget. If you have the funds, you can always choose to pay to promote your YouTube videos. 

Kinds of Youtube ads: 

• Display advertisements-> These ads only appear on computers and are displayed in the right-sidebar of videos. 
• Ad overlays-> These semi-transparent adverts are at the bottom of a video. Desktop computers are the only ones that have them. 
• Videos with skippable and non-skippable ads: These commercials run before, during, or after a video. While non-skippable advertising must be watched all the way through before the viewer can access their video, skippable ads can be skipped after five seconds. 
• Cards with sponsors: These are the cards that surface in associated videos. They could promote additional pieces of your content or items using them. You can create something original for a campaign or use an existing film as part of your ad creatives. The advantage of using an existing video is that you may pick a proven successful segment. 

Placing sponsored adverts will help you acquire even more views and engagement on videos that have already received a lot of engagement and view organically. 

• Playlist Curation

Playlists are a great way to get viewers to watch more of the content on your channel in a single session. It is a result of the little addiction these compilations have. As soon as the previous video ends, the new one instantly begins. Playlists can help you get more exposure. Videos from Youtube playlists are more likely to appear in YouTube’s Suggested Videos section.