5 Reasons Why Your Website Is Not Ranking on Google ?

5 Reasons Why Your Website Is Not Ranking on Google ?

Building a website for the business is a great step towards expanding the business on the next level. But What if you have build the website and no one notices, it would be a great disappointment? That’s why building a site is not enough you have to make sure business is reaching it’s potential audience or not. 

So, today in this article, we will look at some reasons why your website is not ranking on Google and what could be the various things that you have to make sure while performing SEO on your business.

So, let’s start the blog and be with us till the end, 

Keywords are Too Competitive 

Keywords are the leading foundation of your website. And, Without finding the proper keywords you would not be able to rank your site on Google as well as on other search engines. So, for ranking a website on Google, it’s very important to find the keywords that are low in competition but high search volume. 

Keywords are the short phrases on which your website ranks on Google and other search engines. If your website is not getting enough visibility on Google, then it might be possible due to having high volume and high competitive keywords you have been using in your websites. 

Not sure, if you are using the right keywords then check out the following 


  • Choose the long tail in the Autocomplete 
  • You can use various SEO Reporting tools and you can check the competition of your keywords and the search volume of your keywords on those tools. 
  • Avoid, Google Keyword Planner and You can use the tools like Ahrefs, Uber Suggests, Semrush and many more to get the perfect details for your keywords. 

Google Is Not Indexing Your Website 

Another possible reason why your website is not seen on Google would be that search engines have not indexed your site on SERP. And, it can be one of the best possible reasons why your website might not seen on Google. This means that they are storing the site in their database or could not have indexed your site. 


Your Website might not have a sitemap, So, start ranking a sitemap first but before learning what a is sitemap,

Sitemap is a list of pages that tells Google which sites they need to crawl or which sites they don’t need to crawl on SERP. If your website is not crawled you would get the notification, that your website is not crawled on Google. Furthermore, adding sitemaps would help Google to recognize your webpage properly. 

Want to create a Sitemap for your Business? Then Hire our SEO expert from Richmond SEO company and get the best sitemap for your business.

Your Pages are Marked No Index 

One of the reasons why your website might not seen on Google and other SERPs, is that your site could have a No index. This tag will not let your business to index on SERP. To find out if your website is followed by No index or not,you can look at the source code of your webpage and check on the upper side like meta tags no index, if your page is blocked by No index tag, then Google would never be able to rank your site on Google and discover it on your website.

No Authoritative Backlinks 

Backlinks represents the authority of your website. A reputed and authorized websites can greatly enhance your website on Google and SERP. A good Quality backlink not only boosts your website ranking but also increases your business credibility on search engines. 

Backlinks are the third-party links to your websites. And it can be the one reason if your website is not seen on Google, that it does not have enough quality backlinks. For making quality backlinks, you can outreach to the quality and authoritative sites for gaining the good Quality backlinks for your business. 

Your Website Has Been Penalized By The Google 

If you have used any illegal tactics in your website like black hat techniques,then  it must be possible your website has been penalized by the Google. You need to check your website thoroughly for any such issues and address them as soon as possible. Additionally, you should check your website for any broken links or outdated content. Finally, you should ensure that your website is mobile-friendly and optimized for search engines.

If you want to find whether your website has been penalized by Google or not, you can log into your Google Search Console. And Select at the top and fix the issues. Once you have fixed your issue on Google, you can make your website apply for reconsideration. 

Wrapping Up 

So, here we have came to an end. So, there are many other reasons why your website might not be ranking on Google. To ensure this keep check over your website periodically and evaluate your website performance. Check Google search console and Google Analytics and track your webpage keywords. If nothing is shown on this reporting sites, then your website might have some serious issues and you would require to perform some technical analysis. 

If you don’t know how to perform technical analysis , you can reach out to UPSQODE, our technical expert will help you to perform in-depth technical audit and check your website from every angle. 


Why Google Is Not Ranking My Website ?

One of the reason why Google not rank your website can be the reasons of poor quality content. Google’s algortihms are designed in a way to reward high-quality websites and published valuable content. 

Which Factors Affect the Google Ranking ?

There are many factors that can affect your Google ranking like using low quality keywords, poor content, irrelevant content, unauthorized or spammy links, use of illegal tactics, bad user experience, etc can be the factors which might affect your Google Ranking on SERP. 

Recommended For You

About the Author: Jenny165


Leave a Reply

Your email address will not be published. Required fields are marked *