Frank Ocean’s Luxurious Retailer, Homer, Opens in New York


Tremendous wealthy children, look out! Frank Ocean’s luxurious firm, Homer, opened its retailer Monday in New York Metropolis.

The primary assortment includes positive jewellery items together with printed silk scarves and is positioned on the New York Jewelers Trade Monday by means of Saturday. The items are handcrafted utilizing 18K gold, recycled sterling silver, hand-painted enamel and American lab-grown diamonds.

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Accepting appointments and walk-ins, the shop is constructed from aluminum and urethane, designed in collaboration with New York-based architects Michael Abel and Nile Greenberg (ANY).

In accordance with Ocean, the inspiration for the designs are “childhood obsessions” and “heritage as a fantasy.” In an interview with the Monetary Instances, Ocean mentioned he selected the corporate’s identify as a result of “Homer is taken into account the daddy of historical past and historical past is supposed to endure – the identical as diamonds and gold – and I do know Homer used papyrus, however I’ve at all times favored the thought of carving historical past into stone.” Additionally,”as a result of it’s 5 letters and the dotcom was obtainable.”

One other main affect for Ocean is the intersection of nature and expertise. “I believe there’s one thing peaceable and high-tech in regards to the pure world,” Ocean mentioned within the interview. “There’s an interaction there that’s fascinating to me. I take advantage of inexperienced so much, as a result of it’s the stem of a flower and all colour works with it. I like Brazilian modernism. Sergio Rodrigues’s furnishings is gorgeous, heat and alluring. It’s simply… attractive.”

Mixing pop and luxurious, the items — with costs starting from $395 to $1.9 million — channel the power of artist Takashi Murakami, the ’90s and kids’s toys. “I didn’t need our work to be any cheaper than Cartier,” Ocean mentioned.

Ocean unveiled Homer on Aug. 6 with — to many followers’ dismay — no point out of an upcoming musical challenge. View photographs of the shop under.

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