Reels are one of the most important and engaging features on Instagram. There are still many Instagram users who need to learn more about them. The Instagram Reels feature is technically new, and the Instagram platform has more prominence on the Reels features. This is because the photo content is getting less attention while short videos are boosting the algorithm and going viral.
It is not uncommon for newly posted Instagram Reels to get more likes in a short time. You can use the free instagram downloader online tool to download your favorite influencers’ Reels and watch them offline. In order to watch the downloaded Reels, you will not require an internet connection. Continue reading to learn how to utilize Instagram Reels hashtags to improve reach.
Benefits of Hashtags for Reels
Just like the regular Instagram posts, hashtags will enhance your Instagram Reels engagement. Hashtags categorize posts into topics and organize posts utilizing a certain hashtag together for relevant audiences to discover.
The Instagram platform enables hashtags on Reels for exact purposes. By allowing the app to know your posts’ purposes and helping audiences discover what they are interested in. The more essential factor is the potential of hashtags to improve the engagement you gain on your content.
#1. Conduct Authentic Hashtag Research
Start by conducting hashtag research to utilize on your Instagram Reels. The best place to start is your search bar, which helps you find popular and relevant hashtags to use for your content. By searching through hashtags, you can find the top-performing reels on those specific hashtags.
Remember, combining relevant captions with suitable hashtags will increase your Reels’ engagement. Along with that, use the free instagram caption downloader tool to download one of the viral reels’ captions. Doing so can help you get an idea about how to write a proper caption for a Reel.
#2. Learn Where to Place Hashtags
Including a hashtag on your Instagram Reels does not work similarly, just like it works on Instagram Stories. In other terms, your hashtags will not be clickable on Instagram Reels. Instead of doing so, add your hashtags in your Reels’ content’s caption or as a separate comment.
Similar to posts, you can add a maximum of 30 hashtags in Reels, whether you include them as a comment or caption. By doing so, the Instagram algorithm will prioritize your content to more new audiences.
#3. Analyze and Boost Your Hashtag Strategy
The Instagram platform updates its algorithm regularly, and hashtag strategies have to shift based on the changes. The Instagram platform favors fresh posts with relevant hashtags, so ignore utilizing similar hashtags in every post. Use niche-specific hashtags for all your new Reels, which means researching hashtags each time you post Reels.
Utilize the Instagram analytics feature to help determine the performance of the hashtags you used. Click on one of your Reels and scroll down to the Reach tab. Right below the Impressions section, you will find how many impressions your hashtags have. This gives you a general idea of how well your hashtags have performed.
Through this, you can understand how important hashtags are for increasing your engagement on the Instagram platform.
#4. More Hashtags Mean More Reach
The average reach improves with the number of hashtags you have used in your overall posts. Meanwhile, the Reels content with just 4 hashtags reach 7% more people than the Reels without hashtags. You can reach an even larger audience if you use more than 10 hashtags in your Reels. Instagram Reels with 10 to 30 hashtags will reach 50% more hashtags.
Hashtags are one of the most important ways to not only pop up randomly on your target audiences’ FYP. This can also be found while users are searching for a specific topic explicitly. Make use of this opportunity and use relevant hashtags to get noticed by the Instagram algorithm.
#5. Engagement Improves With Number of Hashtags
It is obvious that Reels with the relevant and many hashtags achieve the highest engagement levels. Instagram Reels with only three to four hashtags accomplish an average engagement rate of more than 60%. Reels with over 10 hashtags have an impressive engagement rate of 160%.
- There are already more than a billion Instagram posts for short and generic hashtags.
- For long and specific hashtags, there are at least 1 million posts.
So, it is wise to use a balanced combination of specific and generic hashtags. It is because, by doing so, your Reels will perform better.
The Takeaway
Do hashtags in Instagram Reels provide a positive impact on engagement and Reels? The answer is yes. Utilize as many generic hashtags as you can in your Reels to achieve a higher engagement. It is essential to use not only hashtags that are relevant but also generic hashtags that are essential. In addition to that, take advantage of the above article to understand how to utilize Instagram Reels hashtags to improve reach.
