Marimekko Company, Press launch, 6 August 2021 at 10.30 a.m.
Marimekko will premiere its Spring/Summer time 2022 ready-to-wear assortment at Copenhagen Style Week with a digital movie on 12 August 2021. The primary Spring/Summer time assortment designed underneath Inventive Director Rebekka Bay explores Marimekko’s theme for 2022, NEW FOLK, referencing the similarities between folks put on across the globe, and this season specializing in botanical expressions seen in style and nature alike.
“I’m more and more drawn to the thought of discovering which means in repetition – for instance in music, the way in which songs are constructed on patterns and themes that repeat. It’s current in nature too. At Marimekko, we add to the constructing blocks of the model every season, every thing working collectively as wardrobe over time and for years to come back. It’s about seeing the sweetness in good imperfections,” says Rebekka Bay, Inventive Director at Marimekko.
Copenhagen Style Week may also mark a brand new period for the Finnish design home within the metropolis as Marimekko unveils an experiential house in collaboration with studio x, an area design studio and retailer. In the course of the style week, the house will showcase Spring/Summer time 2022 ready-to-wear assortment items, and within the fall, it can turn out to be an ever-evolving expertise and assembly place for the local people.
“We’re very excited and honored to work along with studio x on this new particular challenge that begins a brand new chapter for Marimekko in Copenhagen. This experiential pop-up house will function curated themes and occasions for the local people to expertise the world of Marimekko in a complete new approach,” says Rebekka Bay.
The Marimekko Spring/Summer time 2022 movie might be considered at marimekko.com on 12 August at 14.30 CEST.
In the course of the Copenhagen Style Week, the Marimekko house at studio x might be open from 10 to 21 August at Dronningens Tværgade 50, Copenhagen (closed on Sundays).
Copenhagen Style Week, famend for its sustainability focus, is the main Nordic biannual style week.
Sylvia Sene, Marimekko PR
Tel. +358 45 632 1091
Marimekko is a Finnish life-style design firm famend for its authentic prints and colours. The corporate’s product portfolio contains high-quality clothes, baggage and equipment in addition to house décor gadgets starting from textiles to tableware. When Marimekko was based in 1951, its unparalleled printed materials gave it a powerful and distinctive id. Marimekko merchandise are offered in about 40 international locations. In 2020, model gross sales of the merchandise worldwide amounted to EUR 286 million and the corporate’s web gross sales have been EUR 124 million. Roughly 150 Marimekko shops serve prospects across the globe. The important thing markets are Northern Europe, the Asia-Pacific area and North America. The Group employs about 420 folks. The corporate’s share is quoted on Nasdaq Helsinki Ltd. www.marimekko.com